Welcome to my home on the Internet!

This Website aims to keep my friends and colleagues informed where I am and what I do. To stay in touch, please use e-mail instead of phone - since I am permanently in lectures or meetings, my cell phone usually remains switched off :-)

Looking forward to meeting you in person soon (if this is not possible or likely, just meet me at StudyInThailand.org!),

Ulrich Werner

Professor Ulrich Werner

Current

Adjunct Professor International Graduate and Undergraduate Degree Programs
Ramkhamhaeng University, Institute of International Studies, Bangkok
Business Administration, Mass Communication, Education

Current Research

  • International Programs in Thai Higher Education
  • Balancing Globalization and Localization in Education 

Education

  • Diplom-Betriebswirt and Diplom-Informatiker
    (Germany, graduated in Economics and in Information Systems)
  • New Learning Technologies (postgraduate, Germany)
  • Certified Technical Trainer and Systems Engineer (Microsoft,1998)

Professional Experience

  • Since 2002 (ongoing) Adjunct Professor, Institute of International Studies, Ramkhamhaeng University (Bangkok, Thailand)
    16 courses p.a.in graduate and undergraduate programs (management, marketing, mass communication, information systems); developed the international marketing strategy and accompanying media tools which led to a twelvefold increase of foreign students within four years; developed cooperation with the Fachhochschule Wiesbaden (state university of applied science, Germany), MoU in January 2009; invited member of Ph.D. dissertation defense
  • 2007, Visiting Professor, Asian University of Science and Technology (Huay Yai, Chonburi, Thailand)
  • 2005, Visiting Professor, Doctor of Administration Program, Renmin University (Beijing, People's Republic of China)
  • 2004 - 2009, Visiting Professor, International College, Burapha University (Bang Saen, Thailand)
  • 2003 - 2004, Lecturer and e-Business ManagerCollege of Innovative Education, Thammasat University, Bangkok
    Designer and lecturer of the online seminar on e-Business for Modern SME. Qualitative research about the current framework on e-learning. Research papers published on e-Learning and Balancing Globalisation and Localisation (accepted paper for the SEAMEO-UNESCO Congress on Education, May 2004)
  • 2000 - 2002 Business Strategist, TDC Tele Denmark Communications AG, Brand sunrise ($1.6B, number 2 telecommunications provider in Switzerland)
    Reporting to the Executive Board. Responsible for the identification of mega-trends and their influence on current and future business scenarios, correlation of medium and long term trends in technology, market structure, and user behaviour. Analysis and judgement of potential fields of business. Design and project management of strategic co-operations. Representative and project head for negotiations with potential strategic alliance partners (e.g., Microsoft, Compaq, Novartis, Credit Suisse, UBS, SBB Swiss Railway).
  • 1999 - 2005 Advisor, from 01.2003 Research Associate to the European Parliament's Committee on Industry, External Trade, Research, and Energy
    European Parliament, Strasbourg (France)
    Advised the committee; qualitative research on the Internet’s influence on economies and societies; analyzed Internet-related hypes and trends, and principles of networked economies and their effects on European policies
  • 1997 - 2000 Lecturer in Business Computing, Germany
    Lectures for employed students, focussing e-business strategy, e-commerce and media-specific aspects in marketing, communications, and law, related to the business use of Internet, at Socio-Economical Institute for Advanced Training SOWI, Management Academy Essen, and A.I.T. Academy for Information and Telecommunication Technology, Essen, Germany.
  • 1996 - 2000 Consultant, Germany
    Consultancy in economic, legal and technical questions of business information and communication systems, project management, and Internet-based management and information systems for various customers in industry, trade and public administration.
  • 1994 - 1996 Chief Operation Officer, systems integrator, Germany
    Systems integrator in Essen, Germany, supporting major corporations and organisations like Thyssen, Preussag, RWE, Ruhrverband, Rewe, in desktop solutions and LAN management. Heading change management from focussing hard- and software to service business, implemented new sales and service strategies, built a Competence Centre with Digital Equipment (later Compaq).
  • 1992 - 1993 Assistant to the CEO, international non-iron metal trading company, Germany
    Non-iron metal trading company in Essen, Germany. Complete handling of all multi-national contracts with traders from Lithuania, Poland and Sweden. Responsibility for cash payment in several countries. Closing of financial ledgers.
  • 1983 - 1991 Entrepreneur, Germany
    Beginning with one leasehold license end of 1983, owning in 1986 the third-largest taxi company in the Ruhrgebiet area in Northrhine-Westfalia, Germany. Concurrently, starting up with a publishing house with text books for students at regional governmental universities. Name recognition in the target group up to 87% in 1990 with 65% buying one or more paper books to prepare their final examination.
  • 1976 - 1983 German Army Officer, Germany
    Deputy Company Leader and Telecommunication Officer in the Battalion Staff, leader telecommunications platoon

Courses offered (Graduate and Undergraduate)

  • Broadcasting News for Internet
  • Business Information and Communication Systems (1 and 2)
  • Computer-assisted Reporting
  • Desktop Publishing
  • Digital Imaging for Journalists
  • Information Systems for Service Industries
  • Information Systems Strategy
  • Internet and e-Commerce
  • Introduction to Mass Communication Technology
  • Macroeconomics
  • Management Development
  • Media and Technology in Education
  • Media in Mass Communication
  • Microeconomics
  • Public Relations
  • Project Management
  • Seminar in Marketing
  • Trade Fair Exhibition and Participation Techniques
  • Web Design

Further Activities

Invited Speeches (excerpt)

  • 'Contemporary Information and Communication Systems: e-Commerce', seminar for the Doctor of Business Administration Program at Renmin University of China, Beijing, China, 16. and 17.07.2005
  • 'Balancing Globalization and Localization', SEAMEO-UNESCO Education Congress, Bangkok, 27.-29.05.2004
  • 'The Role of MIS in Business Administration Research', PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 14.02.2004
  • 'E-Business in Thailand: Research Approach into Cultural Implications on Education, Development, and Utilization', PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 10.11.2002
  • 'Telco Strategies for the Mobile Internet', ISOC Internet Society (German Chapter) annual general meeting, Frankfurt/Main, Germany, 24.10.2001
  • 'E-Business Strategy Concepts', at rete Consultancy, Zurich, Switzerland, 19.07.2001
  • 'Strategic e-Business Planning of a Telecommunications Company', Center for Research in Electronic Commerce, University of Bern, Switzerland, 04.06.2001
  • 'The Evolution from the ASP Basic Model to the Business Models - From the Hype straight away to Consolidation', Congress Application Service Providing, Zurich, Switzerland, 28.05.2001

Publications (excerpt)

  • (2004, Research Paper) Balancing Globalisation and Localisation. SEAMEO-UNESCO Education Congress, Bangkok, May 2004 (Abstract, Full Paper, Presentation at SEAMEO-UNESCO)
  • (2003, Research Paper) Understanding e-Learning: e-Teaching and
    e-Learning as Pole and Anti-Pole
    . College of Innovative Education, Thammasat University, Bangkok.
  • (2002) E-Business in Thailand - Cultural Implications on Education, Development and Utilization. Research approach. Internet publication.
  • (2001) Handbook about legal questions for business-use of the Internet (in German) with a broad analysis of unsolved problems concerning European rights. In co-authorship with Prof. Dr. Jürgen Zimmerling (Member of European Parliament), Springer-Verlag, Berlin/Heidelberg/New York, ISBN 3-540-65366-X, ACM Computing Classification (1998): K.5.1, K.4.4, K.6.5, J.1.
  • (1998) Legal Problems of Commercial Websites of German Businesses (in German). Internet publication for ISOC.DE Internet Society German Chapter.
  • (1998) Internet-usage for controllers and bookkeepers explained on the example of the Hyperion software solution (in German). In: Bilanzbuchhalter und Controller 10/98, Verlag C.H. Beck, München.
  • (1998) Lite EDI - a model for SME business handling (in German). Internet publication for ISOC.DE Internet Society German Chapter.
  • (1997) Telework and Related Labour-Law (in German). Internet publication for ISOC.DE Internet Society German Chapter. Introduction of a new aspect to divide between permanent employment and freelancership by server access times.(1992) Reklama (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-85357-03-3. Advertisement.
  • (1992) Marketing (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-5835-02-05. Marketing.
  • (1991) Moja Firma (in Polish, translation and supplements J. Soltys). Thaurus, Warszawa, ISBN 83-85357-01-7. Business Management for SME's.
  • (1990) German Democratic Republic's SME on the Free Market (in German: Der DDR-Betrieb am freien Markt). T&W Verlag, Essen.


current
education
experience
courses
further activities
speeches
publications

 

Languages:

  • German (native)
  • English (fluent)
  • Thai (conversational)

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© 1994-2009 by Ulrich Werner • mail: ulrich.werner@studyinthailand.org

Last update: 20.02.2009
 

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