Welcome to my home on the Internet!

This Website aims to keep my friends and colleagues informed where I am and what I do. To stay in touch, please use e-mail instead of phone - since I am permanently in lectures or meetings, my cell phone usually remains switched off :-)

Looking forward to meeting you in person soon (if this is not possible or likely, just meet me at StudyInThailand.org!),

Ulrich Werner

Professor Ulrich Werner

Current

Adjunct Professor International Graduate and Undergraduate Degree Programs
Ramkhamhaeng University, Institute of International Studies, Bangkok
Business Administration, Mass Communication, Education

Current Research

  • International Programs in Thai Higher Education
  • International Higher Education Marketing 

Education

  • Diplom-Betriebswirt and Diplom-Informatiker
    (Germany, graduated in Economics and in Information Systems)
  • New Learning Technologies (postgraduate, Germany)
  • Certified Technical Trainer and Systems Engineer (Microsoft,1998)

Professional Experience

  • Since 2002 (ongoing) Adjunct Professor, Business Administration, Mass Communication, and Education Programs, Institute of International Studies, Ramkhamhaeng University (Bangkok, Thailand). Undergraduate courses in Business Administration and Mass Communication Technolog, graduate courses in Education and Mass Communication.
  • 2008, Visiting Professor (Project Management, Macroeconomics. Public Relations), International College, Burapha University (Bang Saen, Thailand)
  • 2007, Visiting Professor (Information Systems Strategy and Internet and E-Commerce), Asian University of Science and Technology (Huay Yai, Chonburi, Thailand)
  • 2005, Visiting Professor (Management Information Systems), Doctor of Administration Program, Renmin University (Beijing, People's Republic of China)
  • 2004 - 2005, Visiting Professor (Business Administration and Human Resource Development), 6 courses at International College, Burapha University (Bang Saen, Thailand)
  • 2003 - 2004, Lecturer and e-Business ManagerCollege of Innovative Education, Thammasat University, Bangkok. Lectures within the online seminar 'e-Business for Modern SMEs'. Research on e-learning, knowledge work, and on globalisation vs. localisation aspects on education (paper accepted for the SEAMEO-UNESCO Education Congress, Bangkok, May 2004)
  • 1999 - 2003 Research Associate and Advisor on E-Commerce to the European Parliament's Committee on Industry, External Trade, Research, and Energy. Advice, and research on the Internet's influence on economies and societies. European Parliament, Strasbourg (France)
  • 2000 - 2002 Business Strategist, Think Tank Internet and e-Business
    TDC Tele Denmark Communications AG, Brand sunrise (Switzerland)
    Responsible for the identification of mega-trends and their influence on current and future business scenarios, correlation of medium and long term trends in technology, market structure, and user behaviour. Assessment and advice of strategic alliances, representing the company in negotiations with potential alliance partners
  • 1997 - 2000 Lecturer in Business Computing, Germany
  • 1996 - 2000 Freelancer in Consulting / Project Management, Germany
  • 1994 - 1996 Chief Operation Officer, systems integrator, Germany
  • 1992 - 1993 Assistant to the CEO, international non-iron metal trading company, Germany
  • 1983 - 1991 Entrepreneur in Book Publishing and, concurrently, Taxi Business, Germany
  • 1976 - 1983 German Army Officer, Deputy Company Leader and Telecommunication Officer in the Battalion Staff, leader telecommunications platoon

Courses conducted in 2007, 2008 (Graduate and Undergraduate)

  • Broadcasting News for Internet
  • Business Information and Communication Systems (1 and 2)
  • Computer-assisted Reporting
  • Desktop Publishing (with Adobe InDesign)
  • Digital Imaging for Journalists(with Adobe Illustrator and Adobe Photoshop)
  • Information Systems for Service Industries
  • Information Systems Strategy
  • Internet and e-Commerce
  • Introduction to Mass Communication Technology
  • Macroeconomics
  • Media and Technology in Education
  • Media in Mass Communication
  • Microeconomics
  • Public Relations
  • Project Management
  • Seminar in Marketing
  • Trade Fair Exhibition and Participation Techniques
  • Web Design (with Adobe Dreamweaver and Flash)

Further Activities

Invited Speeches (excerpt)

  • 'Contemporary Information and Communication Systems: e-Commerce', seminar for the Doctor of Business Administration Program at Renmin University of China, Beijing, China, 16. and 17.07.2005
  • 'Balancing Globalization and Localization', SEAMEO-UNESCO Education Congress, Bangkok, 27.-29.05.2004
  • 'The Role of MIS in Business Administration Research', PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 14.02.2004
  • 'E-Business in Thailand: Research Approach into Cultural Implications on Education, Development, and Utilization', PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 10.11.2002
  • 'Telco Strategies for the Mobile Internet', ISOC Internet Society (German Chapter) annual general meeting, Frankfurt/Main, Germany, 24.10.2001
  • 'E-Business Strategy Concepts', at rete Consultancy, Zurich, Switzerland, 19.07.2001
  • 'Strategic e-Business Planning of a Telecommunications Company', Center for Research in Electronic Commerce, University of Bern, Switzerland, 04.06.2001
  • 'The Evolution from the ASP Basic Model to the Business Models - From the Hype straight away to Consolidation', Congress Application Service Providing, Zurich, Switzerland, 28.05.2001

Publications (excerpt)

  • (2004, Research Paper) Balancing Globalisation and Localisation. SEAMEO-UNESCO Education Congress, Bangkok, May 2004 (Abstract, Full Paper, Presentation at SEAMEO-UNESCO)
  • (2003, Research Paper) Understanding e-Learning: e-Teaching and
    e-Learning as Pole and Anti-Pole
    . College of Innovative Education, Thammasat University, Bangkok.
  • (2002) E-Business in Thailand - Cultural Implications on Education, Development and Utilization. Research approach. Internet publication.
  • (2001) Handbook about legal questions for business-use of the Internet (in German) with a broad analysis of unsolved problems concerning European rights. In co-authorship with Prof. Dr. Jürgen Zimmerling (Member of European Parliament), Springer-Verlag, Berlin/Heidelberg/New York, ISBN 3-540-65366-X, ACM Computing Classification (1998): K.5.1, K.4.4, K.6.5, J.1.
  • (1998) Legal Problems of Commercial Websites of German Businesses (in German). Internet publication for ISOC.DE Internet Society German Chapter.
  • (1998) Internet-usage for controllers and bookkeepers explained on the example of the Hyperion software solution (in German). In: Bilanzbuchhalter und Controller 10/98, Verlag C.H. Beck, München.
  • (1998) Lite EDI - a model for SME business handling (in German). Internet publication for ISOC.DE Internet Society German Chapter.
  • (1997) Telework and Related Labour-Law (in German). Internet publication for ISOC.DE Internet Society German Chapter. Introduction of a new aspect to divide between permanent employment and freelancership by server access times.(1992) Reklama (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-85357-03-3. Advertisement.
  • (1992) Marketing (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-5835-02-05. Marketing.
  • (1991) Moja Firma (in Polish, translation and supplements J. Soltys). Thaurus, Warszawa, ISBN 83-85357-01-7. Business Management for SME's.
  • (1990) German Democratic Republic's SME on the Free Market (in German: Der DDR-Betrieb am freien Markt). T&W Verlag, Essen.


current
education
experience
courses
further activities
speeches
publications

 

Languages:

  • German (native)
  • English (fluent)
  • Thai (fair)

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© 1994-2008 by Ulrich Werner • mail: ulrich.werner@iis.ru.ac.th

Last update: 30.01.2008
 

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